She Thought He Was Nuts, Until We Sold Her Farm for Over $1 Million
We were contacted by a woman whose brother just passed away and she needed to sell a farm and the entire contents. We met her and her sons at the property to walk through and discuss what we saw. The home was full of interesting items including antiques, paintings, farm equipment and American Indian items. We knew they would attract a global or national audience, so we recommended an online auction to get the word out to serious buyers.
We got to work separating, cataloging and photographing the items. It is hard work, but marketing is a very important part of our process. Our database of 20,000+ serious buyers received several emails and social media notifications as bidding opened on our website. We also placed advertisements in local newspapers, as traditional forms of marketing should not be underestimated!
The sale was a success, with local, regional and national bidders competing for every piece of the action. In fact, it was such a success that her son suggested she hire our company to auction the real estate too. She thought he was nuts, but only because she was unfamiliar with the process of auctioning real estate, as many people are! But with her newfound trust in us, she was open to hearing more.
THE RESULT: Fast forward to auction day, more than 30 bidders arrived, each ready to buy the property as-is with no contingencies. AND make an immediate deposit of 10% and close within 45 day– a nice, clean, no-hassle sale. To her surprise, the property sold for $1,180,000!