We Offer BOTH Options for Selling Your Real Estate

It is important to find a real estate partner whose process makes you feel comfortable from beginning to end. To meet all of your specific needs, we offer both traditional real estate listing services in the MLS and real estate auction services.

Whether you are in the process of downsizing, settling an estate, or need assistance selling a home, we make it easier for you. Our auction experience spans more than 45-years, and includes the successful sale of well-over 1,000 properties. Part of a strong network within the real estate industry, traditional sellers can also count on us to deliver the same exceptional experience.

Option 1 – Sell by Traditional Listing

Benefits of Real Estate Listings

This is the most familiar way to sell property. The primary benefit of a traditional listing is that you retain more control over the final price, since you choose whether to accept or decline each offer. Our team guides you through the entire process from listing to closing — helping you set the right price, position your property to attract buyers, and answer questions along the way. This option applies to single family homes, farms, land, estate properties, commercial and investment property, multi-unit properties, and portfolios.

Any of our services apply to: Single Family Homes; Farms; Land; Estates Properties; Commercial & Investment Property; Multi-Unit Properties, and Portfolios. 

Option 2 – Sell  by Auction

Benefits of Real Estate Auctions

Auctions have a set date and time, so you know exactly when your property will sell. If selling quickly, in as-is condition, is your priority, auction may be the better fit — there’s no need for costly cosmetic updates like painting or curb-appeal work before the sale. In strong markets, competitive bidding on auction day can produce a sale price that exceeds expectations; in slower markets, auction is a reliable way to sell quickly and move forward with your plans.

There’s no single answer as to which method — listing or auction — is best; it depends on your unique situation. Working with a team experienced in both approaches means you can make that decision with confidence rather than being steered toward whichever service a single-focus agent happens to offer.

How the Real Estate Auction Process Works — Step by Step

  1. Free consultation — Tom Hall Auctions meets with you to review the property, discuss your goals, and recommend the right approach (listing or auction).
  2. Auction agreement — if auction is the right fit, we formalize the terms, including any reserve price (a minimum acceptable bid) and the commission structure.
  3. Marketing campaign — your property is marketed through digital advertising, print media, direct mail, signage, and our buyer database in the weeks leading up to auction day.
  4. Property preview — qualified buyers tour the property during scheduled open houses before auction day.
  5. Auction day — registered bidders compete in real-time bidding, in person or online. The highest qualifying bid wins.
  6. Purchase agreement — the winning bidder signs a purchase agreement immediately following the auction close.
  7. Settlement — closings typically occur within 30 to 60 days of auction day.

Understanding Reserve vs. Absolute Auction

Reserve Auction

A reserve auction means the property will only sell if the winning bid meets or exceeds a pre-established minimum price (the reserve). If bidding does not reach the reserve, the seller is not obligated to sell. Reserve auctions are common when sellers need a price floor for financing, estate, or personal reasons.

Absolute Auction

An absolute auction means the property sells to the highest bidder regardless of price. Absolute auctions often attract more bidders because there is no hidden floor — buyers know the property will sell. This competitive dynamic frequently results in strong final prices.

Which is the right way to sell my property?

There is no definitive answer as to which method is best. The decision to sell through a listing or at auction has more to do with your unique situation. Our well-rounded experience is the answer though to finding the best method for you!

Are you inclined to base your selling decision strictly on price?  Then a traditional listing is the best choice for you.
Do you value selling your property quickly without making cosmetic updates?  Then an auction will work well for you!

When you begin the selling process with a licensed professional who can navigate both types of real estate sales, you automatically maximize your chance of making the best possible choices toward the successful sale of your property.

Marketing Your Property

Once you select the auction method and date, we unleash a custom marketing campaign that combines digital and traditional channels to reach every potential buyer. Our promotion to eager buyers begins well before auction day!
  • Emails to 20,000+ buyers
  • Attention grabbing signage on property
  • Listing in our Auction Calendar
  • Listing on multiple real estate websites
  • Facebook posts and paid ads
  • Craigslist listing
  • Direct mail
  • Open House handouts
  • Print newspaper advertisements
  • Traditional listings on MLS
  • Access to BHHS accurate marketing tools
  • Flexible showings of traditional sales
  • Smartphones apps

    * Important Note: Commission may be higher on lower value properties and multi-property auctions

It’s Easy for Buyers and Sellers! Listen to this Client’s Success Story and Learn About Bidding on Real Estate.

We can sell your home & everything in it!

After the sale of your home or property, we can also assist in selling the contents through our online auction process. We photograph, market and sell the items, then arrange a whole house cleanout at the close of our services.

Simply said: One call can actually do it all!

FAQ

Does Tom Hall Auctions offer both traditional listing and real estate auction?

Yes. Tom Hall Auctions offers both options: traditional MLS listing through our partnership with Berkshire Hathaway HomeServices Fox & Roach, and real estate auction through our own licensed auction team. We help you decide which approach fits your property, timeline, and goals.

Is selling a home at auction faster than listing with a realtor?

Often, yes. A real estate auction has a set date and time, so the property sells on a defined schedule rather than waiting for offers. Traditional listing gives you more control over accepting or declining offers, but typically takes longer, especially for estate or unique properties.

How does selling a house at auction work in PA?

Tom Hall Auctions manages the entire process: a free consultation, an auction agreement, a marketing campaign, a buyer preview period, auction day bidding, and closing. Properties sell as-is, so there’s no need for costly cosmetic updates before the sale.

What types of properties can be sold at auction or listing with Tom Hall Auctions?

Tom Hall Auctions handles single family homes, farms, land, estate properties, commercial and investment property, multi-unit properties, and portfolios — through either traditional listing or real estate auction.

Who sells real estate at auction in the Lehigh Valley?

Tom Hall Auctions has over 45 years of real estate auction experience and has sold well over 1,000 properties throughout the Lehigh Valley, Northampton County, and surrounding Pennsylvania communities.

Not sure whether listing or auction is right for your property? Contact Tom Hall Auctions at (610) 799-0808 for a free, no-obligation consultation. Serving Schnecksville, Allentown, Bethlehem, Northampton County, and all of northeast Pennsylvania.